Be A Sweetheart with Mast General

Loading Events

« All Events

  • This event has passed.

Be A Sweetheart with Mast General

February 7, 2018 @ 10:00 am - February 11, 2018 @ 6:00 pm

The Mast General Store in Knoxville is partnering with Second Harvest Food Bank of East Tennessee this February 10 and 11 to help stock the food bank. The annual Be a Sweetheart, Feed the Hungry campaign matches each pound of candy purchased at Mast Store with a $1 donation, which will provide three meals for someone in our community who is hungry.

Selecting a traditional gift of candy from the Mast Store this Valentine’s Day will give back to our community in heartwarming ways. Here’s what that thoughtful gift might do:

  • Fill a pack with kid-friendly food for the weekend to nourish children who are missing meals on a regular basis
  • Rescue foods from restaurants and other businesses that would otherwise be discarded
  • Feed seniors who may never have had to worry about food until their spouse passes away

For each pound of bulk candy purchased, Mast Store donates $1. Through partnerships and community contributions, Second Harvest Food Bank is able to stretch $1 into three meals. Guests can make a difference without a candy purchase. Change collection jars are at each register, so donating the change from your transaction can make a big impact on someone’s life.

Hunger does not discriminate and is not just an issue within the homeless community. There are many reasons an individual or a family turns to food security organizations for help – loss of a job, unexpected medical expenses, taking care of extended family members, etc. Second Harvest Food Bank of East Tennessee serves 18 counties with the help of more than 550 partner agencies like food pantries, shelters, schools, and churches. The organization’s mission is to lead the community in the fight to end hunger. To that end, Second Harvest gathers and distributes more than 18 million pounds of food and grocery products to aid the food insecure in East Tennessee.

Like many nonprofit organizations, Second Harvest Food Bank of East Tennessee relies on volunteers and donations for much of its success. There are opportunities to get involved on a personal or group level. Learn how to fight hunger in your community. Stop by the information table during the event or click over to their website at


February 7, 2018 @ 10:00 am
February 11, 2018 @ 6:00 pm


Mast General Store
402 S Gay St
Knoxville, TN 37902
+ Google Map